The concept for this magazine is about the exploration with depiction of a place that will be explored by tourist, not only focussing on the tourist attraction but also expanding the information about the uniqueness of the foods and the latest trends. My main marketing target are amongst adults and local travellers.
The masthead of this magazine is ‘Jelajah’ which means to go travelling in Malay. Just as the masthead, the main language used for this magazine would be in Malay because the content mostly focussed on local attraction in Malaysia. The main content of this magazine is about Kuala Lumpur, which is the main attraction of Malaysia for decades not just because of the twin tower (KLCC) but also in the scope of other places.